Case Studies

Real Campaigns. Real Results.

We let the numbers do the talking. Here's what happens when precision paid media meets brands ready to grow.

Google AdsLead GenerationHealthcare

Healthcare / Life Sciences

Generate Life Sciences

Platform: Google Ads

The Challenge

Generate Life Sciences needed to reach fertility patients and egg donors across competitive metro markets while keeping cost-per-lead within strict compliance guardrails.

Our Approach

We restructured their Google Search campaigns around high-intent fertility keywords, built separate donor and patient acquisition funnels, and implemented conversion tracking tied directly to form completions and phone calls.

The team at LA PPC Pros completely transformed our paid search performance. We're reaching the right patients at the right moment.
— Marketing Director, Generate Life Sciences

The Results

42%

Decrease in CPL

3.1x

Increase in Qualified Leads

5.8x

ROAS

Meta AdsGoogle ShoppingE-Commerce

E-Commerce / Retail

Regional E-Commerce Retailer

Platform: Meta & Google

The Challenge

A fast-growing LA-based retailer was burning budget on broad audiences with a 1.4x ROAS — well below their 3x break-even threshold.

Our Approach

We audited their full funnel, rebuilt Meta campaigns around lookalike audiences seeded from their top 10% buyers, and layered Google Shopping with custom labels for margin-tiered bidding.

We went from barely breaking even on ads to our paid channels becoming our highest-margin acquisition source.
— CEO, Regional E-Commerce Retailer

The Results

1.4x → 4.7x

ROAS Improvement

+218%

Revenue Growth (90 days)

-38%

Cost Per Acquisition

LinkedIn AdsGoogle AdsB2B SaaS

B2B / SaaS

B2B SaaS Platform

Platform: LinkedIn & Google

The Challenge

A SaaS company targeting mid-market CFOs was generating demo requests at $900+ CPL with poor sales qualification rates.

Our Approach

We shifted budget to LinkedIn Conversation Ads targeting finance decision-makers by job title and company size, paired with Google branded and competitor keyword campaigns to capture bottom-funnel intent.

Our sales team finally has a consistent flow of qualified demos. The quality of leads is night and day from what we had before.
— VP of Growth, B2B SaaS Platform

The Results

-61%

CPL Reduction

+44%

Demo-to-Opportunity Rate

$2.4M

Pipeline Generated (Q1)

Google AdsMicrosoft AdsLocal Services

Home Services

Local Home Services Brand

Platform: Google & Microsoft Ads

The Challenge

A multi-location home services company in the LA metro was losing ground to national aggregators on branded and category keywords, driving up CPCs.

Our Approach

We built a hyper-local campaign structure with geo-targeted ad groups for each service area, implemented call tracking, and used Microsoft Ads to capture high-intent searchers at a fraction of Google's CPC.

Our phones are ringing off the hook. We've had to hire two more technicians just to keep up with the demand.
— Owner, Home Services Company

The Results

+187%

Inbound Calls Increase

-29%

Average CPC Reduction

Booked Jobs (Monthly)

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